Company: Muffin Town, Chelsea, Mass.

Website: www.muffintown.com

Introduced: February

Distribution: Northeast

Suggested Retail: $3.99 for a six-count box

Product Snapshot: Available in supermarkets’ all-natural, frozen food section, Muffin Town’s new Whole Grain All Natural Snack’N Loaves come in three flavors: Wild Blueberry, Apple Cinnamon and Double Chocolate. Made with white whole-wheat flour, cage-free eggs, fresh fruit and high-quality chocolate and individually wrapped, the 2-oz. loaves are nutritious, easy-to-serve treats that can be enjoyed at home, work or school. In addition, they contain no artificial flavors or colors, high fructose corn syrup or trans-fat.