Tortilla Chips / Snacks

Green Giant enters snack market

Green Giant Sweet Potato Chips

Minneapolis-based Green Giant, a General Mills brand known for its canned and frozen vegetables, is venturing into the snack aisle with the introduction of two snacks: Green Giant Roasted Veggie Tortilla Chips in a Zesty Cheddar flavor and Green Giant Multigrain Sweet Potato Chips in a Sea Salt flavor.

The Roasted Veggie Tortilla Chips are made with real vegetables, have 17 g. of whole grain per serving and are naturally flavored. The Multigrain Sweet Potato Chips contain 40% less fat than regular potato chips and are made with 14 g. of whole grain per serving and real sweet potatoes.

“The Green Giant brand has been a fixture in the grocery store for nearly 100 years, but this is the first time consumers will find us in the snacks aisle,” says Michelle Barbeau, marketing manager, Green Giant Snacks. “We’re excited to bring Green Giant flavors and goodness to snacking. These new Green Giant chips are a great change-of-pace for serving guests, either on their own or with a creamy dip.”

The new snacks are available in snack aisles nationally for a suggested retail price of $2.99 each.

Source: General Mills, PR Newswire

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.



Image Galleries

2014 Bakery of the Year: Capistrano's Wholesale Bakery, Phoenix AZ

Here’s a look at Capistrano’s Bakery, our 2014 Bakery of the Year.

11/7/13 2:00 pm EST

Food Plant of the Future: The Future of Wastewater Management

Available On-Demand Effective management of wastewater is becoming increasingly critical to food and beverage processors as the cost for incoming water increases...

National Pizza Month

October is National Pizza Month! Where do you go to grab a slice (or two) of your favorite pie?
View Results Poll Archive


Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!