Market Trends / Supplier News

2013 Sweets & Snacks Expo enhances app to streamline show experience

The National Confectioners Association announces a mobile smartphone app with enhanced features for this year’s Sweets & Snacks Expo, to be held May 21-23 at McCormick Place in Chicago. The app features a map-your-route floorplan and interactive exhibitor/product searches as well as exhibitor brochures, product information for easy download, a full listing of the show schedule and events and real-time show alerts.

Users can connect seamlessly with colleagues through “friends” and profile features. There will also be social media interaction with a live feed of tweets including #SSE13. Also new this year are sponsor ring tones and wallpapers.

“We have gotten great feedback about our expo app in years past, both from exhibitors and customer attendees, and we are excited to build on this enthusiasm by bringing our attendees an even more relevant and all-encompassing experience,” says Larry Graham, president of NCA. “The app remains active for a year after the show, which allows users to engage one another, follow product launches, receive updates and view interactive content relevant to the confectionery and snack industry.”

The app enables attendees to plan their day by selecting keynote sessions and events on their personalized calendars. It also provides tradeshow contacts and exhibitor descriptions, profiles of meeting activities and a place for users to take notes.

The app is available for download from the event website,, by pointing a mobile browser to and from on-phone application stores as a native application for Apple and Android device users. It’s also available as a hybrid web-based application for BlackBerry and a web-based version for all other smartphone users.

The app’s gold sponsor is The Hershey Co. Additional sponsorships are available.

For information about the 2013 Sweets & Snacks Expo, visit

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.



Image Galleries

James Skinner Baking

An inside look at James Skinner Baking, a modern artisan bakery famous for its Danish.

12/4/14 2:00 pm EST

How a DSD Solution with Sales Forecasting can reduce your Stale Percentages up to 50%

Expert presenters will address how you can improve your order accuracy and account service times and how sales forecasting DSD solutions can reduce your stale percentages.

Snack Food & Wholesale Bakery Magazine

SFWB december 2014

2014 December

December's Snack Food & Wholesale Bakery publication features our cover report: "The J. Skinner Difference" Plus Much More!

Table Of Contents Subscribe

Holiday Baked Goods

What type of baked goods do you buy the most of during the holidays?
View Results Poll Archive


Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!