Operations / Industry News

Grupo Bimbo acquires Beefsteak, names new chairman

April 8, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

Grupo Bimbo, S.A.B. de C.V., Mexico City, announced that Bimbo Bakeries USA Inc. (BBU), its Horsham, Pa.-based United States business, has completed its $31.9 million purchase of the Beefsteak brand, acquired as part of the Hostess Brands bankruptcy proceedings. The transaction was funded with cash holdings.

Beefsteak is one of the largest volume selling rye breads in the United States and has a strong, established presence in the Midwest and Mid-Atlantic regions, according to Grupo Bimbo.

The company also reports that Don Roberto Servitje Sendra will retire from his position as chairman of the board of directors on July 1. CEO Daniel Servitje Montull will succeed him.

Servitje Sendra joined Grupo Bimbo in 1945 and has served as board chairman since 1994. He also was executive vice president from 1974 to 1983 and CEO from 1983 to 1997 and served in a number of other relevant positions.

“Don Roberto is a visionary businessman whose values helped shape Grupo Bimbo and lead the organization through its exponential growth in recent decades,” says Servitje Montull. “In him, I found constant support and guidance. His integrity, accountability and demand for excellence have guided us through periods of transition and growth. I am honored to accept the role of chairman for this next chapter of Grupo Bimbo’s journey.”

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014: State of the Industry Reports

Our State of the Industry Report images on the Snack Market are here.

11/7/13 2:00 pm EST

Food Plant of the Future: The Future of Wastewater Management

Available On-Demand Effective management of wastewater is becoming increasingly critical to food and beverage processors as the cost for incoming water increases...

Snack Food & Wholesale Bakery Magazine

Cover Image

2014 July

July's issue of Snack Food & Wholesale Bakery features a special look at the chips market and industry, as well as an Editor's Note on snacking substantially.

Table Of Contents Subscribe

Mintel Research

New Mintel research reveals that sales of frozen and refrigerated cakes and pies declined 2009-14. Which do you prefer:
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon