Operations / Industry News

Grupo Bimbo acquires Beefsteak, names new chairman

Grupo Bimbo, S.A.B. de C.V., Mexico City, announced that Bimbo Bakeries USA Inc. (BBU), its Horsham, Pa.-based United States business, has completed its $31.9 million purchase of the Beefsteak brand, acquired as part of the Hostess Brands bankruptcy proceedings. The transaction was funded with cash holdings.

Beefsteak is one of the largest volume selling rye breads in the United States and has a strong, established presence in the Midwest and Mid-Atlantic regions, according to Grupo Bimbo.

The company also reports that Don Roberto Servitje Sendra will retire from his position as chairman of the board of directors on July 1. CEO Daniel Servitje Montull will succeed him.

Servitje Sendra joined Grupo Bimbo in 1945 and has served as board chairman since 1994. He also was executive vice president from 1974 to 1983 and CEO from 1983 to 1997 and served in a number of other relevant positions.

“Don Roberto is a visionary businessman whose values helped shape Grupo Bimbo and lead the organization through its exponential growth in recent decades,” says Servitje Montull. “In him, I found constant support and guidance. His integrity, accountability and demand for excellence have guided us through periods of transition and growth. I am honored to accept the role of chairman for this next chapter of Grupo Bimbo’s journey.”

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.



Image Galleries

POP Gourmet Foods

For the complete story on at POP Gourmet Foods, the 2015 Snack Food & Wholesale Bakery Snack Producer of the Year, see “POP Gourmet’s explosive momentum.”

4/14/15 3:00 pm EDT

Gluten Free: The Rising Growth Market

On Demand Our expert speakers address processing, labeling and food-safety aspects of Gluten-Free and prevailing and emerging trends in Gluten-Free product development specific to grain-based snacks and bakery

Snack Food & Wholesale Bakery Magazine

april cover

2015 April

April's Snack Food & Wholesale Bakery publication features our cover story: "Naturally better at RW Garcia" Plus our Tortilla Trends section!

Table Of Contents Subscribe

Breakfast Poll

Breakfast reportedly is the most important meal of the day. What does your daily breakfast consist of?
View Results Poll Archive


Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!