Chips/Potato/Tortilla / Snacks

Doritos Locos Tacos Tortilla Chips hit the snack aisle

April 10, 2013
Doritos Locos Tacos Tortilla Chips

With fan enthusiasm around the Taco Bell Doritos Locos Tacos (DLT) showing no signs of slowing, the Doritos brand has announced the next phase of its highly successful collaboration with the national restaurant chain—the introduction of Doritos Locos Tacos Tortilla Chips. One of the flagship brands from PepsiCo’s Frito-Lay North America division in Plano, Texas, Doritos will bring the powerful crunch and intense flavors of Taco Bell’s DLT straight to the chip aisle for a limited time with two varieties—one that is inspired by the Nacho Cheese DLT and one that brings to life the delicious flavors of the Cool Ranch DLT.

DLT Nacho Cheese and Crunchy Taco Flavored Chips features two chip varieties in one bag—the signature crunch of Doritos Nacho Cheese-flavored chips plus a chip reminiscent of the Taco Bell Crunchy Taco. When combined, these flavors deliver a taste experience inspired by the Nacho Cheese DLT.

DLT Cool Ranch and Crunchy Taco Flavored Chips also offers two chip varieties in a single bag—the bold flavor of Doritos Cool Ranch-flavored chips plus a chip reminiscent of the Taco Bell Crunchy Taco. Enjoy them together for a flavor inspired by the Cool Ranch DLT.

“The enthusiasm our fans have had for both the Nacho Cheese and now Cool Ranch DLT has been unprecedented,” say Ram Krishnan, vice president of marketing, Frito-Lay. “It is a simple, yet brilliant, concept that unites two fan favorites—Doritos chips and the Taco Bell Crunchy Taco for a truly one-of-kind snacking experience. With the launch of DLT chips, we’re taking the next bold step in our partnership with Taco Bell by bringing the DLT flavor straight to the chip aisle—we can’t wait to see how our fans respond.”

DLT chips are now available nationwide for a limited time in three sizes: an 11-oz. bag for a suggested retail price of $4.29; a 3.4-oz. bag for a suggested retail price of $1.49; and a 2.1-oz. bag for a suggested retail price of $1.09.

A subsidiary of Louisville, Ky.-based Yum! Brands Inc., Taco Bell has sold more than 375 million Nacho Cheese DLTs since the product's launch in March 2012, making it the most successful product launch in Taco Bell’s history. The Cool Ranch DLT joined the menu in March 2013 as the most highly anticipated and socially requested product launch in Taco Bell history.

Source: Frito-Lay

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