Market Trends / Healthy Baking

Kellogg highlights advancements in health and wellness

The Kellogg Co., Battle Creek, Mich., says it progressed on delivering health and wellness to the marketplace in 2012, according to its fifth global corporate responsibility report, which was released April 22.

During the year, Kellogg says it launched a variety of new products to address consumer health needs, kicked off two marketing campaigns designed to motivate children to stay fit, rolled out a new “Facts Up Front” product-labeling program in the U.S. and launched an improved version of Special K Protein Plus to make it more relevant for today’s consumers.

“Nutrition enhancements to existing products help us to succeed in the marketplace,” notes John Bryant, president and CEO. “Enhancements such as adding fiber, whole grains or protein to a product are good for our consumers and good for our business, as demonstrated by increased sales. With all of our products, from our kitchen to yours, we take pride in making nourishing, enjoyable foods that are sourced, produced and marketed responsibly.”

Other new and updated products introduced in 2012 and early 2013 that respond to consumer nutrition needs include several Special K foods with protein, including cereal, breakfast shakes, flatbread breakfast sandwiches and several snacks, such as granola bars, which were developed for consumers looking to manage their weight.

Kellogg also says varieties of Rice Krispies and Mini Wheats were reformulated to contain two times the folic acid of earlier versions and two additions to the Eggo waffle line, rolled out in 2012, include a product with added protein (8 g. in a two-waffle serving) and another with 50% less fat than the original Eggo waffle.

Source: www.foodbusiness.net

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Golden Boy Pies

For the complete story on Golden Boy Pies, see “The classic appeal of Golden Boy.”

4/14/15 2:00 pm EDT

Gluten Free: The Rising Growth Market

On April 14, Snack Food & Wholesale Bakery will launch its 2015 Editorial Webinar Series with a web event on how Gluten-Free is impacting the commercial snack and bakery market—the first of four scheduled web events.

Snack Food & Wholesale Bakery Magazine

sfwb march 15

2015 March

March's Snack Food & Wholesale Bakery publication features our cover report: "Canyon Bakehouse redefines gluten-free" Plus Much More!

Table Of Contents Subscribe

Sweet-Savory Flavor Combinations

When it comes to snacks, what’s your favorite sweet-savory flavor combination?
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!