- MARKET TRENDS
- WEB EXCLUSIVES
- BUYER'S GUIDE
Company: Frito-Lay North America, Plano, Texas
Suggested Retail: $1.09 for a 1-oz. bag
Product Snapshot: Ruffles, a Frito-Lay brand, is launching its new Crispy Fries Potato Strips just in time for National French Fry Day on July 13. The crunchy snack is the first-ever French fry-shaped snack sliced from real potatoes, according to the company, and was inspired by the bar and diner foods men love. Ruffles Crispy Fries Potato Strips are packaged for convenient on-the-go snacking and can also be microwaved for a straight-from-the-diner flavor. The product is available in two varieties: Original and Cheese-Flavored.