Ruffles Crispy Fries Potato Strips

July 5, 2013
Ruffles Crispy Fries Potato Strips

Company: Frito-Lay North America, Plano, Texas

Website: www.fritolay.com

Introduced: July

Distribution: National

Suggested Retail: $1.09 for a 1-oz. bag

Product Snapshot: Ruffles, a Frito-Lay brand, is launching its new Crispy Fries Potato Strips just in time for National French Fry Day on July 13. The crunchy snack is the first-ever French fry-shaped snack sliced from real potatoes, according to the company, and was inspired by the bar and diner foods men love. Ruffles Crispy Fries Potato Strips are packaged for convenient on-the-go snacking and can also be microwaved for a straight-from-the-diner flavor. The product is available in two varieties: Original and Cheese-Flavored.

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Chicago Specialty Bakers

Chicago Specialty Bakers got its start back in 1982 as a string of bagel shops and delis run by Felix Barats, offering bagels and custom-made sandwiches. Today, its business is purely wholesale, focusing on a wide variety of artisanal breads for airline, foodservice and grocery customers.

To read the complete feature on Chicago Specialty Bakers, see “Chicago Specialty Bakers brings Old World baked goods to life.”

12/4/14 2:00 pm EST

How a DSD Solution with Sales Forecasting can reduce your Stale Percentages up to 50%

Expert presenters will address how you can improve your order accuracy and account service times and how sales forecasting DSD solutions can reduce your stale percentages.

Snack Food & Wholesale Bakery Magazine

sfwb november

2014 November

November's Snack Food & Wholesale Bakery publication features our cover report: "Chicago Specialty Bakers brings Old World baked goods to life" Plus Much More!

Table Of Contents Subscribe

Baking Industry Workforce

The American Bakers Association has launched a yearlong project to address the workforce skills gap in the baking industry. Does your company have difficulty finding qualified workers?
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!