Healthy Baking

Wheat Foods Council elects officers

July 16, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

The Wheat Foods Council (WFC), a nonprofit organization formed to increase public awareness of grains, complex carbohydrates and fiber as essential components of a healthful diet, announces its 2013-14 officers.

Erica Olson, a marketing specialist with the North Dakota Wheat Commission (NDWC), is the 2013-14 chair. Olson began working with the NDWC in 2006, handling promotion activities for foreign buyers, providing quality and supply and demand information to customers, providing statistical and market analysis and marketing information to producers and assisting with communication efforts.

“Erica will be a great leader for the Wheat Foods Council, and her strong marketing background will be an important asset in the coming year,” said WFC president Judi Adams. “The council will be continuing its focus on the dietitian community, while also expanding to incorporate extension agents and consumer affairs representatives in our public relations outreach.”

Cindy Falk, a nutrition educator for the Kansas Wheat Commission (KWC), is vice chair. She is responsible for KWC’s domestic marketing and nutrition education and is currently chair of the National Festival of Breads. Since 1993, Falk has served on the WFC executive board of directors and was chairperson in 2002-2003.

Don Brown, vice president of sales, ConAgra Mills, is secretary/treasurer. He is a member of multiple industry associations, including the North American Millers Association (NAMA), American Bakers Association (ABA) and National Association of Flour Distributors (NAFD) and was a founding trustee of the Grain Foods Foundation (GFF).

Brent Robertson of the Nebraska Wheat Board is immediate past chair. He is a member of the Nebraska Wheat Growers Association and Nebraska Farm Bureau.

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

New chips off the old block

Here’s our tour of potato chip producer, Ballreich Bros., our 2014 Snack Food Manufacturer of the Year. 

5/1/13 8:00 am EST

Food Safety Summit Conference & Expo - Live Webinar Sessions

The Food Safety Summit offers the opportunity to attend and participate in these selected sessions remotely by registering and joining in LIVE from your computer.

THE MAGAZINE

Snack Food & Wholesale Bakery Magazine

Cover Image

2014 April

Come check out the latest edition of Snack Food & Wholesale Bakery! This month's edition features a special look into the family-owned Ballreich Bros. manufacturer in Tiffin, Ohio.

Table Of Contents Subscribe

What’s for breakfast?

What’s your favorite grain-based breakfast food?
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon