Ingredients / Flavors and Colors

ROHA announces corporate reorganization, rebranding initiative

July 23, 2013
/ Print / Reprints /
/ Text Size+

Mumbai, India-based ROHA, a global leader in natural and synthetic colors for the food and beverage industry, announces a corporate reorganization and rebranding initiative designed to streamline service and position the company for future growth.

The company’s new organization places six divisions under the ROHA umbrella with the corporate mission statement, “Innovating for you. With you.” These divisions include established brands such as Idacol (synthetic colors), Natracol (natural colorants) and Simpsons (industrial dyes and pigments) and new brands such as Adora (natural and synthetic cosmetic colors), Essenzia (animal feed solutions) and Futurals (natural coloring foodstuffs and extracts).

The reorganization enables ROHA’s global customers that manufacture products in multiple industries and/or countries to streamline their supply-chain operations by using a single source for a variety of color additive needs.

“We believe innovation is not confined to science- and technology-based invention,” explains Mahesh Tibrewala, executive director and global COO. “We continue to create new products, but we also develop and refine services, value propositions and business models that are designed to add value to our customers’ bottom lines. In a step-by-step process, the company will be rolling out new brands and positioning them globally through our growing global network.”

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.



Image Galleries

James Skinner Baking

An inside look at James Skinner Baking, a modern artisan bakery famous for its Danish.

12/4/14 2:00 pm EST

How a DSD Solution with Sales Forecasting can reduce your Stale Percentages up to 50%

Expert presenters will address how you can improve your order accuracy and account service times and how sales forecasting DSD solutions can reduce your stale percentages.

Snack Food & Wholesale Bakery Magazine

sfwb jan 2015

2015 January

January's Snack Food & Wholesale Bakery publication features our cover report: "The classic appeal of Golden Boy" Plus Much More!

Table Of Contents Subscribe

New Year's Resolution Poll

Most people make at least one food-related New Year’s resolution each year. Which of the following do you resolve to tackle in 2015?
View Results Poll Archive


Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!