Gluten-free / Healthy Baking

Pillsbury introduces gluten-free dough

August 9, 2013
Cupcakes made with Pillsbury Gluten Free Chocolate Cookie Dough

Pillsbury, a General Mills brand, launches its first-ever line of refrigerated gluten-free dough, allowing even more people to enjoy its classic family favorites. Gluten Free Chocolate Chip Cookie Dough, Gluten Free Thin Crust Pizza Dough and Gluten Free Pie and Pastry Dough are now available in most major grocery stores nationwide.

“We’re excited to welcome the gluten-free community back to the fresh dough aisle,” says Rebecca Thompson, marketing manager for Pillsbury fresh dough innovation. “Pillsbury Gluten Free Dough provides so many possibilities and makes enjoying meals together easier. As a company, we are committed to the gluten-free community and to providing great-tasting, easy-to-prepare products from brands they trust.”

To help kick off the product launch and inspire baking, Pillsbury enlisted the help of Iron Chef, cookbook author, TV personality and mom chef Cat Cora, who created 10 unique and easy recipes using all three dough varieties. (Visit www.Pillsbury.com/CatCoraGlutenfree for her recipes.)

Pillsbury has also partnered with “Gluten-Free Guru” Danna Korn, a bestselling author and founder of Raising Our Celiac Kids (R.O.C.K.). She has been an advocate for the celiac community and living a gluten-free lifestyle for more than two decades.

“My passion is to help people learn to live and love the gluten-free lifestyle,” says Korn. “Going gluten-free is a life-changing experience for most people, and it’s common to feel a loss of convenience and accessibility to great-tasting foods. For Pillsbury to come out with easy-to-make, delicious products that are widely available is a game changer, and I couldn't be more thrilled!”

New Pillsbury Gluten Free Dough comes in convenient, refrigerated tubs for easy storage and portioning and are available at most major grocery retailers. The Pie and Pastry Dough comes in a 15.8-oz. tub, makes two 9-in. pie crusts and has a suggested retail price of $4.99. The Chocolate Chip Cookie Dough comes in a 14.3-oz. tub, makes approximately 16 2-in. cookies and has a suggested retail price of $4.49. The Thin Crust Pizza Dough comes in a 13-oz. tub, makes one 10-in. pizza crust and has a suggested retail price of $4.99.

Source: Pillsbury

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