IOI Loders Croklaan opens first U.S. Creative Studio
IOI Loders Croklaan Group, Wormerveer, the Netherlands, showed off its Creative Studio in Channahon, Ill. (right), to the media and other guests during a grand opening event on Sept. 5. It is the company’s third Creative Studio and its first in the United States.
The facility occupies the first floor of a $3.5 million, 16,000-sq.-ft., two-story building that also houses IOI Loders Croklaan Americas’ headquarters. The 8,000-sq.-ft. space is divided into a “welcome” area, a “generate” area with meeting rooms and a “create” area with two equipment-filled labs—Studio One for baking (below) and Studio Two for confectionery.
On hand for the ribbon cutting were Bill Troy, chief operating officer; Tim Surin, director, sales and marketing; Maarten Goos, marketing manager; and Kevin Miller, all of IOI Loders Croklaan Americas. Also present for the event was Julian Veitch, CEO of IOI Loders Croklaan Group.
“We’re not the first to introduce a customer-driven creative concept, but we think this [facility] has some differences,” Surin said. “This one has a very relaxed environment. It’s built with a ‘thought’ side and an ‘action’ side. Customers come in here, have some coffee and sit down for a discussion with us. We want them to talk about their short- and long-term objectives and how we can help them create new ideas.”
Following the ribbon cutting, attendees were given tours of the studios and treated to a baking demonstration by chef Mindy Segal, owner of HotChocolate, a restaurant and dessert bar in Chicago.