Market Trends / Industry News

Fast-food industry is back but not the fast track

Market research firm Packaged Facts reports that quick-service and snack and beverage restaurant sales are back up 4.9% over 2012, and estimates that limited-service restaurant sales will reach $188.1 billion in 2013. Sales at snack and beverage establishments will rise 4.6% to $29.1 billion. Incremental improvement in macro-economic drivers, a brighter consumer outlook, modest improvements in same-store sales, store re-imaging programs and aggressive menu innovation and limited-time offer trials all contribute positive assistance.

But the report, titled “Foodservice Landscape in the U.S.: Chain Limited-Service Restaurants,” indicates that consumers still consider prices top of mind. According to the survey data, 68% of limited-service restaurant users say low price influence their decision to go to a fast-food restaurant and 24% cite it as "most important."

This continued price sensitivity reflects the fact that macro-economic improvements haven’t buoyed all demographic boats, and some key fast food guest demographics—including households earning under $50,000 annually, African Americans, and 18- to 24-years olds—have not benefited proportionately.

Thus, quick-service restaurant (QSR) operators, which also face highly competitive, prepared foods offerings in grocery stores, will continue to have limited pricing power and face guest traffic challenges into 2014.


Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.



Image Galleries

Golden Boy Pies

For the complete story on Golden Boy Pies, see “The classic appeal of Golden Boy.”

4/14/15 2:00 pm EDT

Gluten Free: The Rising Growth Market

On April 14, Snack Food & Wholesale Bakery will launch its 2015 Editorial Webinar Series with a web event on how Gluten-Free is impacting the commercial snack and bakery market—the first of four scheduled web events.

Snack Food & Wholesale Bakery Magazine

sfwb march 15

2015 March

March's Snack Food & Wholesale Bakery publication features our cover report: "Canyon Bakehouse redefines gluten-free" Plus Much More!

Table Of Contents Subscribe

Sweet-Savory Flavor Combinations

When it comes to snacks, what’s your favorite sweet-savory flavor combination?
View Results Poll Archive


Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!