Market Trends / Snacks

Drake’s snack cakes to return to store shelves Sept. 23

September 19, 2013
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After much anticipation, Drake’s snack cakes celebrates “125 Years of Delicious” and returns to store shelves on Monday, Sept. 23. The brand is now owned by McKee Foods Corp., Collegedale, Tenn., which purchased it from Hostess Brands Inc. earlier this year.

McKee Foods is launching four of the most popular Drake’s snack cake varieties first—Devil Dogs, Coffee Cakes, Ring Dings and Yodels. The products will be available in supermarkets, supercenters, value retailers and convenience stores throughout the Northeast.

Starting Wednesday, Sept. 25, a product locator will be available at drakescake.com. Until then, Drake’s fans can go to Facebook.com/Drakes for the latest in-store sightings and to add their own.

“The launch of these top four varieties is just the beginning for Drake’s,” says Chris McKee, executive vice president, marketing & sales. “Our first mission is to get the most popular and familiar tastes back into the pantries and lunch boxes of Drake’s loyal fans.”

According to the company, its primary focus was to stay true to what long-time Drake’s enthusiasts remember about their favorite cakes. By using the original Drake’s recipes and familiar carton formats, consumer passion for Drake’s cakes will pick up right where it left off.

“I can’t think of a better way to celebrate 125 years of an iconic brand such as Drake’s,” McKee says. “We’re excited to bring Drake’s cakes back. We’ve been working to ensure that loyal Drake’s fans enjoy the same great experience they remember, and we can’t wait to hear what they have to say.”

Source: Drake’s, PRNewswire

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