Packaging

Oberto Brands reveals new packaging, branding for premium jerky line

Oberto Brands' New All Natural Jerky Line Packaging

Seattle-based Oberto Brands, a national leader in the meat snacks category, recently unveiled updates to its Oh Boy! Oberto All Natural Jerky line, marking the largest brand overhaul in the company’s 95-year history. Spearheading the rebrand is a refreshed logo—“Oh Boy!” has been removed from the moniker—along with new packaging that is targeted at active consumers and boasts Oberto’s new mantra to “Eat Excellent. Be Excellent.”

“The branding and packaging shift on our core jerky line is a significant step for Oberto,” says Greg Yahn, vice president of marketing. “The change began in 2012, when we overhauled our jerky recipe to be All Natural. Now, the new packaging and positioning further solidifies Oberto’s brand evolution: Oberto offers great-tasting, protein snacks for active consumers who want to feel good about what they put into their bodies, so they can perform at their best.”

The company has updated the jerky brand name and logo to showcase a more modern look and feel. The logo simply reads “Oberto” in black text, accented by the long-standing brand colors red and green. The packaging—previously dominated by all-red gloss wrapping—now features a clean, white, matte bag emblazoned with a prominent stylized “O,” along with the “Eat Excellent. Be Excellent.” tag. The bag’s oversized “O” will become a staple symbol of the brand’s new identity and features black-and-white sports photography within its borders, capturing all manners of active endeavors that appeal to the target consumer.

The revamped logo and packaging was designed by Hanson Dodge, a boutique Midwestern creative agency. The packaging rolled out to shelves this month and will be seen nationwide by the end of the year.

The new logo and packaging apply only to Oberto’s All Natural Jerky line; Oberto Classics (Thin Style Beef Jerky, Cocktail Pep, Smok-a-Roni Sticks and Teriyaki Bite Size Sticks) and Oberto Meat Sticks will continue to use the existing “Oh Boy! Oberto” name, logo and packaging.

Source: Oberto Brands, PRNewswire

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014: State of the Industry Reports

Our State of the Industry Report images on the Snack Market are here.

11/7/13 2:00 pm EST

Food Plant of the Future: The Future of Wastewater Management

Available On-Demand Effective management of wastewater is becoming increasingly critical to food and beverage processors as the cost for incoming water increases...

Snack Food & Wholesale Bakery Magazine

Cover Image

2014 July

July's issue of Snack Food & Wholesale Bakery features a special look at the chips market and industry, as well as an Editor's Note on snacking substantially.

Table Of Contents Subscribe

Mintel Research

New Mintel research reveals that sales of frozen and refrigerated cakes and pies declined 2009-14. Which do you prefer:
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon