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“Shopping Topography, Mapping the New Consumer Pathway to Purchase 2012,” a report from The Hartman Group Inc., Bellevue, Wash., looks at how and why consumers shop. It also examines factors that motivate them to choose certain channels (grocery stores, mass merchandisers, drugstores, clubstores and dollar stores).
When it comes to frequenting drugstores, convenience seems to be a primary motivator for today’s “constant” consumers. Click here to view the Hartman Group’s infographic “Drug Stores: The New Convenience Store?"