Market Trends

Mrs. Smith’s launches new pie line

December 4, 2013
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Mrs. Smith's Original Flaky Crust

A survey from the maker of Mrs. Smith’s pies called reveals that nearly six in 10 Americans admit they would do something to butter someone up for the holiday season, primarily to spread holiday cheer or set a good example for others. In addition, more than three in four people (77%) say they have buttered someone up by being extra nice before asking for something.

Just in time for the holidays, Schwan’s Consumer Brands Inc., Bloomington, Minn., introduces Mrs. Smith’s Original Flaky Crust, an unbaked pie made with real butter. The pie offers a warm welcome of delicious aromas and has 0 g. of trans-fat per serving. It comes in six flavors–Apple, Dutch Apple, Cherry, Peach, Pumpkin and Sweet Potato–and has a suggested retail price of $6.99.

“During the holidays, families want beautifully prepared, delicious fruit pies that fill the house with fresh-baked aromas,” says Susan Allen, senior director for brand management at Schwan’s Consumer Brands. “Our new line of pies will deliver that experience and more. Our new crust recipe, which includes real butter, will deliver a flaky crust unlike anything on the market today. As our survey shows, giving a pie is a sure way to butter someone up.”

The online survey of 1,000 U.S. adults ages 18 and older, which shows details about how and why people “butter each other up,” also reveals that:

  • 57% of respondents think it is important that there is butter in their store-bought pie crusts.
  • 32% of respondents think their significant other needs the most buttering up (32%), followed by another family member (16%) and a boss (10%).

Source: Business Wire

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