Market Trends / Healthy Baking / Industry News

APC, Paramount Pictures partner for National Pie Day promotion

The American Pie Council announces an innovative pie-centric partnership with Paramount Pictures Corp. The movie studio’s new film, Labor Day, will be the association’s first-ever sponsor of its annual holiday, National Pie Day, on Jan. 23.

Starring Kate Winslet and Josh Brolin and directed by Jason Reitman, Labor Day features a pie-making scene that becomes an important theme in the story and shares the APC’s message of passing down skills from generation to generation. The movie will be released nationally on Jan. 31, a week after National Pie Day.

Through the sponsorship, Labor Day will be distinctively tied to National Pie Day through social and traditional media promotional campaigns, pie recipes and more, and will be showcased in marketing materials supporting the holiday. Paramount Pictures will also have a booth at the 14th Annual APC Great American Pie Festival, which will be held April 26-27 in Celebration, Fla., to support the film’s DVD launch.

“We're pleased to partner with Paramount Pictures on this exciting initiative," says Linda Hoskins, executive director, APC. “As an association dedicated to passing on the tradition of pie making, we appreciate the opportunity to be involved with a film of this caliber that provides support for our cause. Labor Day uniquely illustrates the magical bonding power of pie making that has been shared among generations for decades.”

Details of the National Pie Day sponsored by Labor Day promotions will be announced in December. For more information, visit

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.



Image Galleries

Blue Diamond Almonds Facility

Blue Diamond Almond’s new  processing facility in Turlock, CA.

11/7/13 2:00 pm EST

Food Plant of the Future: The Future of Wastewater Management

Available On-Demand Effective management of wastewater is becoming increasingly critical to food and beverage processors as the cost for incoming water increases...

Snack Food & Wholesale Bakery Magazine

Cover Image

2014 August

This month's publication of Snack Food & Wholesale Bakery takes a special look at Blue Diamond's growers and advanced technology, as well as a tour through the Blue Diamond production plant in Turlock, CA.

Table Of Contents Subscribe

School Lunches

Millions of children will soon be returning to school, lunchboxes in hand. What was your favorite lunchbox treat when you were a kid?
View Results Poll Archive


Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!


Facebook IconTwitter IconYoutube IconLinkedIn Icon