- MARKET TRENDS
- WEB EXCLUSIVES
- BUYER'S GUIDE
Homewood, Ill.-based Carl Buddig & Co., maker of Buddig lunchmeats and Old Wisconsin sausage and meat snack products, announced the winners of its Family Road Trip promotion. Cecilia Grzeskowiak of Hampton, Va., received the $25,000 Grand Prize; the $10,000 First Prize went to Jim Faber of Libertyville, Ill.
A total of $45,000 in prize winnings was awarded during the 2013 Family Road Trip promotion, which ran from July 2 to Sept. 30. Marketing for the promotion included an integrated advertising campaign, social marketing and on-pack messaging on Buddig Original, Deli Cuts and Old Wisconsin Snack Bites and Snack Sticks.
In addition to the Grand Prize and First Prize awards, the promotion featured a variety of other prizing, including $10,000 in weekly instant-win prizes, coupons and more. The sweepstakes capitalized on the popularity of the online gaming trend, inviting players to collect badges representing U.S. landmarks and tank fill-ups. Players who collected all 10 unique badges to complete a set were entered into the Grand Prize drawing. The Grand Prize and First Prize winners were selected through a random drawing.