Is it wise to shift from rigid to flexible packaging?
There have been many exciting product developments that are demonstrating the true potential of flexible packaging. Flexibles allows for easy dispensing and re-closure, can display high-end graphics and can expand product visibility. So what sets flexible packaging apart from rigid packaging?
A few advantages, include lightweighting, in which materials have gotten lighter and lighter over time, producing less waste; decorating ease, as pouches can be converted with full printing features, along with laminating; barrier structures, which inhibit moisture and aroma and provide basically the same barriers as glass; and design freedom, as flexible plastic films can be made into just about any shape imaginable.
Flexible pouches can incorporate handles, fitments and opening/closing features and often have advanced dispensing functions, such as screw-top caps, pop-up straws and laser-scored tears. Larger sizes are also possible, as technology has improved. Larger retail flex-packs are becoming the norm, as consumer packaged goods and retail outlets take advantage of larger formats for cake mixes, dry cereals, dog food and laundry detergents.