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Company: Frito-Lay North America, Plano, Texas
Website: www.fritolay.com
Introduced: February
Distribution: National
Suggested Retail: 50 cents for a 1.125-oz. bag, $1.49 for a 4-oz. bag, $2.99 for a 9.25-oz bag
Product Snapshot: Doritos, a flagship brand from Pepsico’s Frito-Lay division, adds a fiery habanero flavor to its Dinamita rolled tortilla chip line. The new flavor offers the spice of habanero peppers with hints of chili and red peppers.
