Enjoy Life Foods’ cookies, snack bars, chips, cereals, granolas and trail mixes are made in an allergen-free, gluten-free facility, and the company’s 40,050-sq.-ft. production plant is bulging at the seams to accommodate growing demand for its products. Enjoy Life is expanding at such a rapid pace, it may need to add a facility or relocate to a larger one.
With the increasing number of consumers having what’s now being called “free-from” diet concerns, and food marketers aiming to surge ahead of the gluten-free game, it’s no wonder that Enjoy Life Foods continues to grow. All of its products might be free from soy, gluten and the top eight allergens, but they sure taste good.“Each of our 43 stock-keeping units (SKUs) takes about two years to develop because it has to taste good, and that can be a challenge when you’re baking without conventional ingredients,” explains Joel Warady, the company’s chief sales and marketing officer. Contrary to what many believe, gluten-free is not a fad, he points out. “It’s unlike low-carbs. It’s something people with celiac disease need.”