Industry News

PROBAR renames protein bar line, adds flavors

Salt Lake City-based PROBAR recently renamed its PROBAR CORE protein bars PROBAR BASE. BASE bars will feature the same flavor and nutritional benefits as before. The company also plans to add two new flavors in midsummer—Frosted Peanut Butter and Chocolate SuperGreens.

The category name change comes as PROBAR is undergoing a companywide brand refresh, including refining key visuals and branding elements, as well as the name change. The change to PROBAR BASE will serve to avoid any potential confusion in the marketplace with existing products using the name “CORE,” says the company. Additionally, the name PROBAR BASE is more closely aligned with the demographics and positioning of the product.

PROBAR BASE protein bars have been rapidly growing in popularity since their initial release as CORE in spring 2013, according to PROBAR. BASE bars contain 20 g. of plant-based protein, a chia and flax seed blend, and are certified gluten-free and non-GMO Project Verified.

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.



Image Galleries

POP Gourmet Foods

For the complete story on at POP Gourmet Foods, the 2015 Snack Food & Wholesale Bakery Snack Producer of the Year, see “POP Gourmet’s explosive momentum.”

4/14/15 3:00 pm EDT

Gluten Free: The Rising Growth Market

On Demand Our expert speakers address processing, labeling and food-safety aspects of Gluten-Free and prevailing and emerging trends in Gluten-Free product development specific to grain-based snacks and bakery

Snack Food & Wholesale Bakery Magazine

april cover

2015 April

April's Snack Food & Wholesale Bakery publication features our cover story: "Naturally better at RW Garcia" Plus our Tortilla Trends section!

Table Of Contents Subscribe

Breakfast Poll

Breakfast reportedly is the most important meal of the day. What does your daily breakfast consist of?
View Results Poll Archive


Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!