When it comes to cookies, consumers want it all—great taste, better-for-you ingredients, preservative- and allergen-free formulations, convenient packaging and smaller sizes. A tall order, you say? Well, yes, but to a great degree, cookie producers are answering the call.
Consumers continue to seek out great-tasting cookies, but now, they’re looking for great-tasting cookies that also contain healthy ingredients. Taste remains one of the biggest sales drivers in the cookie category, but consumers are expecting healthier formulations made with natural ingredients. In addition, they’re seeking innovative flavors, convenient packaging and clean labels that provide more information about a cookie’s content. To a great degree, cookie producers are answering the call.