Consumers are faced with many options in the snack bar aisle. In response, manufacturers are setting their products apart by offering ‘that little something extra,’
to satisfy the trends to please the foodie in us all.
The bars category covers a lot of ground: Granola bars; energy bars; protein bars; cereal bars; and others populate store shelves these days—and fly off of them. According to market researcher Packaged Facts, Rockville, Md., the retail market for food bars in the U.S. is a staggering $5.7 billion. The firm credits this surge to increased sophistication in marketing, innovations in delivery and a wave of new product launches.