Conventional frozen pizza has suffered some setbacks, but the outlook is good for brands that differentiate. The market still carries mass appeal, as consumers seek foods with unique flavors and ingredients. Rising to the top are specialty and artisan varieties offering healthier nutrient profiles and unique flavors.
It’s no secret that Americans love pizza, and any lingering doubts were put to rest when the U.S. Department of Agriculture (USDA) released its “What We Eat in America” report. It turns out that 13% of the population over 2 years of age eats pizza on any given day. The report also confirmed what parents suspected all along: Kids love and eat pizza the most. About 22% of older children ages 6 to 11 years and adolescents ages 12 to 19 years eat pizza on any given day.