Frozen baked goods manufacturers are helping grocers fill their in-store freezers with convenient meal and snack solutions for today’s busy consumers. Not only are these products quick and easy to make, but many are designed for on-the-go eating, made with healthier ingredients and come in single-serve sizes—all hot baking industry trends.
Frozen baked goods—breads, rolls, pastries, pizza crusts, pie shells—have always been about convenience for consumers. For years, home cooks have been able to reach into the freezer and remove as many frozen rolls as they need, to bake them shortly before dinner. Ready-to-bake pie crusts and fillings have allowed many hostesses to whip up a treat on short notice.