Americans’ love of Mexican food and tortilla chips’ reputation as being a better-for-you snack has drawn many consumers to the category throughout the years. Now, all-natural, nonGMO ingredients and interesting new flavors and shapes will keep them coming back.
Even before consumers began scrutinizing the ingredients in their favorite snacks, tortilla chips had a reputation for being a better snack option than potato chips and many other products. Most tortilla chips’ ingredients lists are short, comprising only yellow or white corn, vegetable oil and salt. As tortilla chips made with noncorn grains and flavorings started appearing on store shelves, consumers began taking note.