As more consumers continue to discover the nutritional benefits and great taste of today’s jerky and meat snacks, the outlook for the category looks bright.
Demand for jerky and meat snacks continues to grow, as consumers of all ages and walks of life seek out snacks and meal replacers made from healthier and fewer ingredients, low-calorie, low in fat and carbohydrates and protein-rich. These products also offer people a selection of unique, satisfying flavors. No wonder data gathered by IRI, a Chicago-based research firm, reveals that jerky sales have jumped approximately $124.7 million in the past year ($1.28 billion from the 52 weeks ended April 20, 2014, up from $1.16 billion for the 52 weeks ended April 21, 2013).