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Mondelez International, Deerfield, IL, named Mark Clouse chief growth officer on July 31, effective immediately. In this newly created position, Clouse is accountable for all of the key areas of the company's growth strategy and will oversee the teams responsible for corporate strategy, global categories, global marketing, global sales, and research, development and quality. According to the company, this integrated approach will enable it to more efficiently allocate resources to accelerate expansion of global innovation platforms, power brands and breakthrough technologies.
Clouse has held a variety of senior positions during his 18 years with the company. Since the launch of Mondelez International in 2012, he has served as president of its North American business and been a key driver of the region's growth and margin improvement. Prior to the spinoff of the company’s North American grocery operations, Clouse was president of Kraft Foods' Snacks and Confectionery business in North America. He has also led the company's global category team for biscuits as well as its businesses in Brazil and China. Clouse will continue to report to Rosenfeld and lead the company's North American region until his successor is named.
Mondelez also announced on July 31 that it will transition to a region category-led operating model worldwide starting Jan. 1, 2015. The model, which has been successful in Europe and North America, will be implemented in Latin America, Asia Pacific and EEMEA (Eastern Europe, Middle East and Africa) to drive growth, streamline decision-making and accelerate speed to market.
In addition, Mondelez announced that Mary Beth West, executive vice president and chief category and marketing officer, is leaving the company after a transition to pursue other interests.