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Company: Kraft Foods Group, Northfield, IL
Website: www.oscarmayer.com
Introduced: August
Distribution: National
Suggested Retail: $5.99-$6.99 for a 3-oz. bag
Product Snapshot: Oscar Mayer, a Kraft Foods Group brand, introduces the newest innovation from the Oscar Mayer Institute for the Advancement of Bacon (OMIFAB)—ready-to-eat bacon jerky. Available in 3-oz. packages for on-the-go snacking, Oscar Mayer Bacon Jerky is made from 100% real bacon and contains 11 g. of protein per serving. The two flavors are Bourbon Barbecue and Teriyaki Ginger.
