Company: The Better Chip, Los Angeles
Website: www.thebetterchip.com
Introduced: November
Distribution: National
Suggested Retail: 99 cents to $1.19 for a 1.5-ounce bag
Product Snapshot: The Better Chip, solid exclusively in the deli section at grocery stores, is now available in a 1.5-ounce bag. According to The Better Chip, manufacturer of the non-GMO, gluten-free, whole-grain chips, the smaller size (down from 2 ounces) qualifies The Better Chip to participate in deli lunch specials. Consumers can choose from five flavors― Chipotle, Jalapeño, Beet, Sweet Corn and Spinach & Kale―to accompany a sandwich or wrap, or enjoy with hummus, salsa or dips.
