Keeping up with changing consumer desires is a constant activity. The shifting perceptions of snack and bakery categories are no different.
Looking at mega trends is usually a good place to start—and health-and-wellness is a big one, as are ingredient simplification and label transparency. According to the IRI report, “How America Eats: 2016 State of the Snack Food Industry,” 52 percent of consumers want additional health benefits beyond nutrition (e.g., antioxidants) in their snack, 57 percent of consumers want a snack that contains vitamins and minerals and 49 percent want a snack that delivers a serving of fruit and vegetables.