Usage of the term “better-for-you” can be confusing for some, but generally it means taking traditional foods—including many snacks and baked goods that are normally thought of as indulgent, like cookies and sweets—and improving them nutritionally, including cleaning up the label. This can largely be accomplished through ingredient selection.
Bakers continue to experiment with different grains and flours to improve nutritionals. “The baking industry is very focused on clean label and especially in the bread and roll category,” says David Guilfoyle, group innovation manager, bakery, fats and oils, DuPont Nutrition & Health, New Century, KS. “Many restaurants are searching for bakeries that can supply bread, buns and rolls that are clean label in their ingredient declarations.” He notes this also extends to the supermarket.