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State of the Industry: Sweet Goods—Caddy Shack of Sweet Goods

In today’s sweet goods market, products face a sand trap of consumers who forego sweet products.

June 18, 2012
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It can be rather tough for sweet goods products these days. The huge movement to better-for-you items hasn’t exactly been good news and a smooth fairway for this category. But bakers and manufacturers of sweet goods, snack cakes and other delectable treats are watching the demands just as closely as producers in other bakery market segments, and heeding the calls.
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