Snack and Bakery

Udi’s launches GFF campaign on Friendship Day

August 2, 2013
Udi's Gluten Free Salted Caramel Cashew Soft-Baked Cookies

This Friendship Day, Aug. 4, Udi’s Gluten Free Foods, Denver, will launch its GFF (Gluten Free Friends) campaign, playing on the well-known “BFF” (best friends forever) moniker to tout the importance of friendships and support within the gluten-free community.

Living a gluten-free lifestyle requires a strong network of friends, family and trusted brands to provide safe and delicious products. Over the past several years, the gluten-free community has grown rapidly and actively shaped the landscape by demanding high-quality products to suit its needs.

With the GFF campaign, Udi’s seeks to further connect the gluten-free community with tools, recipes and support for maintaining a healthy and gluten-free lifestyle. “We want to make GFF the credo of the gluten-free community,” says Denise Sirovatka, Udi’s vice president of marketing. “GFFs help those new to living gluten-free and veterans alike sustain a joyful lifestyle.”

Udi’s says it boasts the largest Facebook community for gluten-free living, with more than 1 million “Likes.”

Source: Udi’s Gluten Free Foods, PR Newswire