Snack and Bakery

Pirate’s Booty Halloween Pack

September 27, 2013
Pirate's Booty Halloween Pack

Company: B&G Foods Inc., Parsippany, N.J.

Website: http://piratebrands.com

Introduced: September

Distribution: National (Target and Super Target)

Suggested Retail: $6.99 for 20-pack box of .5-oz. bags

Product Snapshot: Pirate Brands, a subsidiary of B&G Foods, is making it easy for people to treat children to a sugar-free, all-natural snack on Halloween. From mid-September through October, the company is offering a Halloween Pack with 20 half-ounce, 65-calorie bags of Pirate’s Booty Aged White Cheddar. The baked snack is gluten-, peanut-, tree-nut and trans-fat-free. Pirate’s Booty also has less fat and fewer calories than traditional Halloween candy, according to Pirate Brand.