Snack and Bakery

Pressels

December 2, 2013
Dream Pretzels' Pressels

Company: Dream Pretzels, Tel Aviv, Israel

Website: www.pressels.com

Introduced: October

Distribution: Regional (Missouri and Texas)

Suggested Retail: $2.99-$3.99 for 7.1-oz. bag

Product Snapshot: Thin and crispy Pressels is the first all-natural, nonGMO-certified, pressed pretzel to enter the U.S. snack market, says manufacturer Dream Pretzels. Available in Original, Everything and Sesame, Pressels reportedly have 80% less fat than regular potato chips and contain no food coloring, artificial flavors, cholesterol, preservatives or trans-fat.