The cracker market, like many other snack segments, is in an evolutionary state. If you ask Craig Lieberman, president and founder of Denver-based 34 Degrees, changes in the category span “from the types and styles of crackers to the location and placement of crackers in the store.”
The chips segment has grown quite lively over the past year, with new product areas emerging and others, like apple chips, seeing considerable growth and maturation. Snack producers are also starting to grow beyond potatoes, offering sweet potato, beet and parsnip chips.
On Dec. 19, 2014, in a backyard flock of mixed poultry in southern Oregon, a highly pathogenic avian influenza (HPAI) H5 outbreak was recorded. A crushing 180 days later, on June 17, 2015—the date of the last recorded detection—more than 48 million birds were dead as a result of the outbreak.