Whether for breakfast, a snack, or a meal replacement, the nutrition bars category is ubiquitous, and its products can be consumed at any time of day. Sales have rebounded after a flat period, and innovation is ongoing in the category.
For its tenth anniversary, Evo Hemp has unveiled a limited-edition Birthday Cake Hemp Bar, a blend of hemp seeds, cashew butter, keto white chocolate, and all natural sprinkles.
In order to gain some perspective on current market strategies, we reached out to several key companies supplying and working with bakeries in the bar category.