Childhood nutrition brand expands outside of the pouch, and enters the bar category with nutritious, refrigerated, no-added sugar oat bars made with real fruit and veggies.
Now that the pandemic is receding, the snack bar category has been increasing in sales. That makes sense; people are on the go more often than before (back to the office, taking road trips, etc.), and a snack bar fits the bill when consumers want a quick and/or healthy snack to stash in a purse or glove compartment.