California raisins are in the news as of late ... and for all the right
reasons. For starters, the California Raisin Marketing Board is
anxiously anticipating April 18-20, when it will sponsor the new raisin
flavor category at the National Pie Championships.
As consumers get smarter about nutrition and what they’re putting in their bodies, more bakers and snack producers are responding by incorporating a greater amount of fruits and nuts in their products.
Consumer demand for whole grains is on the rise. Both suppliers and bakers are answering the call with innovative ingredients and new products that boast bountiful health benefits and textural attributes.