Baked goods and snacks made with fruits, nuts and chocolate get a second look from consumers, as food manufacturers continue to introduce better-for-you products and tout these ingredients’ nutritional benefits.
As consumers’ interest in healthy eating continues to grow, so does their search for flavorful, prepared foods—including baked goods and snacks—with fewer calories and less salt, processed sugar and artificial ingredients. Products made with nutritious ingredients that have been around forever, such as fruit, nuts and chocolate, are more likely to find their way into the shopping carts of these concerned consumers.
A new partnership between Viachem and AkzoNobel includes sales and marketing for AkzoNobel’s Akucell line of carboxymethyl cellulose (CMC) food additives. The efforts target bakeries as well as other food and processed food manufacturers that use specialty ingredients and food additives in their products.
When eating a favorite snack or bakery product, few people stop and consider all of the ingredients that give these products the taste and mouthfeel they enjoy. Consumers don’t care if the layer cake on their plate is moist because it’s made with a special flour formulation or that a gum blend makes the frosting smooth.
Baked goods and snack foods made with whole grains and ancient grains, such as amaranth, oats, quinoa and spelt, used to be sold primarily in specialty natural and organic food stores, healthfood stores and in mom-and-pop stores catering to local ethnic groups. Now, products containing such grains are starting to appear more readily in bakery departments and bread aisles throughout the United States.
Roughly 17.9 million Americans buy boxed chocolate in an average 12-month period, according to Roy Morgan data. A 2011 Roy Morgan report found that 65% of chocolate buyers are women; 52% are over the age of 50 and 66% live either in the Midwest or the South.