In the bread aisle, bakers are taking bolder steps to differentiate their brands from the competition’s with wholesome products that offer solutions for consumers’ health needs and lifestyles, but how far is too far?
Snack Food & Wholesale Bakery magazine
interviewed Harbinder Maan, manager, North America ingredient and
category marketing, for Almond Board of California (ABC), Modesto,
Calif., and talked about celebrity chefs, creating high-end desserts
and, of course, almonds.