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Chicago, June 2014- WPO(World Packaging Organization) announced that the entries for WorldStar Packaging Awards 2015 will be open from 1 July to 10 October 2014.Considered the most important global packaging award, the WorldStar is based on the judges’ consensus that a pack is superior in its own right and better in its class, in execution, or innovation by comparison. The judges consider the following criteria: protection and preservation of contents; ease of handling, filling, opening and closing; adequacy of information; sales appeal; graphic design; quality of production; economy of material and cost reduction; environment; ingenuity of construction; and adaption to local conditions (production, materials, market).
There is a new category this year, the Point of Sale Category that recognizes the best packaging in the end of aisle display in store units/counter display. Winners of a WorldStar are also eligible to participate in three other special categories: Sustainable Packaging Award, Marketing Award and President´s Award.
WorldStar Awardsare presented only for packages that have already won recognition in either a regional or national competition in 2013 – 2014, normally organized by an Association, member of WPO. Details about qualifying competitions to enter can be found at www.worldstar.org.
The entry fee is €650 for the first entry; the fee for any additional packs is €500 each. The judging process will be held in Sri Lanka, during the week commencing 17 November, 2014 during the WPO Board meeting. The expert panel of judges will compare all the entries and will select the ones that show to be superior in their category and market. The 2015 WorldStar Awards ceremony will be held in May 2015, duringIpack-Ima, in Milan (Italy).
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