Every year, as the holidays come to a close and resolutions kick in, many Americans vow to lose weight. Despite their best wishes, there’s no reset button on holiday excess, and therefore nearly half of Americans admit to committing to a diet but failing after just six months.
Retailers and food companies know that it makes business sense to meet the needs of millions of people who cannot tolerate gluten. That’s why gluten-free versions of many foods are cropping up, usually at a higher price. But sales are soaring.
In my first column in February, I highlighted the rapid growth of the gluten-free market and provided an overview of conditions that require a gluten-free diet for treatment, as well as other reasons why consumers may be following it.