In a move that will delight breakfast lovers and day-long snackers alike, Hostess Brands announced the introduction of two new products: Hostess Cinnamon Sugar Crunch Donettes and Hostess Apple Streusel Coffee Cakes.
The frozen breakfast category, anchored by waffles, pancakes and French toast, has produced its share of picks and pans over the past year, largely dominated by a handful of big-dollar items with little variation in sales.
It can be rather tough for sweet goods products these days. The huge movement to better-for-you items hasn’t exactly been good news and a smooth fairway for this category. But bakers and manufacturers of sweet goods, snack cakes and other delectable treats are watching the demands just as closely as producers in other bakery market segments, and heeding the calls.