Consumer engagement in sustainability continues to increase. To that end, many consumers not only look to corporations for leadership in this area, but are also drawn to companies specifically because of their sustainability efforts.
When it comes to corporate social responsibility (CSR), consumers say they want more than just aspiration-based mission statements, says new research from Cone Communications. The 2012 corporate social trend tracker points out that 84% of Americans hold companies accountable for producing and communicating the results of sustainable responsibility commitments by going beyond the mission to communicate progress against well-defined purpose. Some 40% even say they won’t purchase a company’s products or services if CSR results aren’t conveyed.