The bars category continues show good to strong levels of growth, with sufficiently diversified product offerings to appeal to nearly every type of shopper. Few product categories so seamlessly fit into today’s on-the-go lifestyle suited to on-demand snacking.
Consumers are faced with many options in the snack bar aisle. In response, manufacturers are setting their products apart by offering ‘that little something extra,’ to satisfy the trends to please the foodie in us all.
Kashi Co. adds Crunchy Granola and Seed Bars to its snack bar offerings. Kashi Honey Oat Flax Crunchy Granola and Seed Bars feature a medley of flax seeds, whole grains and quinoa with honey. KashiChocolate Chip Chia Crunchy Granola and Seed Bars are a blend of chia seeds, whole grains and quinoa sprinkled with sweet bites of chocolate chips.