That’s what one graphic designer feels a brand should be: Packaging design should give personality and flair to its product, especially in a crowded marketplace. Communicating brand benefits is the top priority for packaging, says Mark Salisbury, director of graphic design agency Solid Block.

Health is usually not a driver in confectionery purchases and consumption, but the growing interest in ‘natural’ as a whole has made an impression in this market and is pushing a move by processors to adopt clean-labeling in the industry.

The baking and snack food company’s Baked Naturals Cracker Chips are the first to utilize the SealTab reclosure feature. Originally launched in a quad-seal standup bag, the cracker chips now have a new level of convenience. Available nationwide since August, the new package comes in 5.8- and 6.4-oz sizes.

After her last trip to PACK EXPO International, Peggy Shannon, the founder of artisan cookie manufacturer Queen City Cookies, L.L.C. in Cincinnati, purchased a shrink-packaging machine that helps ensure the freshness and quality of her cookies, sold to customers across the U.S.

The 100% natural bread brand’s wide-pan Hearty packaging gets a makeover with simplified nutritional information for shoppers on the go.

Packaging Strategies' Eighth Annual Sustainable Packaging Forum, Sept. 11-13, in Pittsburgh, will feature what it says are the most important topics and speakers in the event’s history.